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Umphakathi Wabaholi Bebhizinisi Banamuhla Nakusasa.

• Ingxenyekazi yemibono, imibono kanye nolwazi lochwepheshe; futhi ikakhulukazi izwi, nemibono ehlukahlukene, yebhizinisi;

• Ipulatifomu eholwa ngabaholi bezamabhizinisi ngamunye kodwa ngeminikelo evela kubaholi nabaholi bemicabango evela phesheya kwezwe lebhizinisi, futhi empeleni ibhizinisi laseBrithani;

• Ingxenyekazi yezingxoxo ezinempilo nezizimele, ezishukumisa umcabango kodwa ezibambeke ngokoqobo, zezindaba ezibalulekile zosuku nesikhathi sethu: izindaba zokubaluleka kweBrithani nezithameli zaseBrithani, kanye nezinkinga "zaseBrithani" ngokungangabazeki; nezindaba zenhlalo, ezepolitiki, ezamasiko nezesayensi - njengezempilo, ezemfundo kanye nezemvelo - kanye nezindaba zebhizinisi.

• Indawo lapho izizukulwane - ngaphezu kwakho konke, izizukulwane ezahlukahlukene zosomabhizinisi - zikhuluma zodwa, zisebenzisane futhi zifunde komunye nomunye;

• Indawo yamaphimbo aqaphela umphakathi futhi abhekele umphakathi - amaphimbo ahlukile, amazwi ahlukahlukene, amazwi aqinile… - afuna ukuzwakala;

• Indawo yamaphimbo amasha nezayo futhi asezinzile: ezwi lesikhathi esizayo, njengezwi lesipiliyoni; indawo enezinyawo zayo emhlabeni wangempela wanamuhla nenhliziyo yayo emathubeni okusasa.