Al frente del cambio

John P. Kotter

2021년 7월 · RB Media · 내레이터: Jaime Collepardo

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Las estrategias de cambio son un requisito indispensable para competir en el siglo XXI. Sin embargo, las fórmulas no bastan por sí solas si descuidamos el papel determinante de un liderazgo eficaz para coordinarlas. La prueba está en el elevado índice de fracasos que se asocia a las transformaciones dentro del ámbito de la empresa. John P. Kotter, con su bagaje de veinticinco años de experiencia, nos muestra los errores básicos que surgen en todo proceso de cambio y qué podemos hacer para corregirlos. Al frente del cambio ofrece un modelo de ocho pasos que puede aplicarse en cualquier iniciativa comercial. Éste método, pormenorizado y con numerosos ejemplos prácticos, nos ayuda a evitar la inercia empresarial y a integrar de forma correcta las innovaciones en la estructura de nuestra compañía. Un libro que demuestra la importancia de no bajar jamás la guardia: la necesidad de una nueva reestructuración es siempre impredecible. / Harvard professor Kotter breaks from the mold of M.B.A. jargon-filled texts to produce a truly accessible, clear and visionary guide to the business world's buzzword for the late '90s change. Kotter emphasizes a comprehensive eight-step framework that can be followed by executives at all levels. Kotter advises those who would implement change to foster a sense of urgency within the organization. ""A higher rate of urgency does not imply everpresent panic, anxiety, or fear. It means a state in which

The international bestseller—now with a new preface by author John Kotter.

Millions worldwide have read and embraced John Kotter’s ideas on change management and leadership.
From the ill-fated dot-com bubble to unprecedented M&A activity to scandal, greed, and ultimately, recession—we’ve learned that widespread and difficult change is no longer the exception. It’s the rule. Now with a new preface, this refreshed edition of the global bestseller Leading Change is more relevant than ever.

John Kotter’s now-legendary eight-step process for managing change with positive results has become the foundation for leaders and organizations across the globe. By outlining the process every organization must go through to achieve its goals, and by identifying where and how even top performers derail during the change process, Kotter provides a practical resource for leaders and managers charged with making change initiatives work. Leading Change is widely recognized as his seminal work and is an important precursor to his newer ideas on acceleration published in Harvard Business Review.

Needed more today than at any time in the past, this bestselling business book serves as both visionary guide and practical toolkit on how to approach the difficult yet crucial work of leading change in any type of organization. Reading this highly personal book is like spending a day with the world’s foremost expert on business leadership. You’re sure to walk away inspired—and armed with the tools you need to inspire others.

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John P. Kotter is a graduate of the Massachusetts Institute of Technology and Harvard University. He is the Konosuke Matashusita Professor of Leadership at the Harvard Business School and was one of the youngest people in Harvard history to receive full professorship. Kotter's works include Power and Influence: Beyond Formal Authority, The Leadership Factor and Corporate Culture and Performance.