Subscription Marketing
Anne Janzer
May 2017 · Author's Republic · Narrated by Anne Janzer
5.0star
4 reviewsreport
headphones
Audiobook
4 hr 37 min
Unabridged
family_home
Eligible
info
reportRatings and reviews aren’t verified Learn More
Want a 9 min sample? Listen anytime, even offline.
Add
About this audiobook
Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things.
Have you changed your marketing practices to thrive in this new reality?
Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model.
Completely revised and expanded to reflect the growing Subscription Economy
This completely revised, expanded second edition includes:
Updated research and case studies reflecting the rapid growth of subscription-based businesses
Real-world examples of effective value nurturing strategies
The risks and challenges of subscription marketing
If your business has a recurring revenue component, you'll want to pay attention to how well you're nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers.
Have you changed your marketing practices to thrive in this new reality?
Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model.
Completely revised and expanded to reflect the growing Subscription Economy
This completely revised, expanded second edition includes:
Updated research and case studies reflecting the rapid growth of subscription-based businesses
Real-world examples of effective value nurturing strategies
The risks and challenges of subscription marketing
If your business has a recurring revenue component, you'll want to pay attention to how well you're nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers.
Ratings and reviews
5.0
4 reviews
Rate this audiobook
Tell us what you think.
Listening information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can read books purchased on Google Play using your computer's web browser.
