Shift: Transform Motion into Progress in Business
Azlan Raj · Richard Lees
Mar 2022 · Gildan Media · Narrated by Jonathan Johns
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Audiobook
6 hr 46 min
Unabridged
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About this audiobook
As organizations around the world do their best to deliver meaningful, effective, and efficient customer experiences, many are encountering difficulty translating their actions into progress. These businesses find that, despite a plethora of initiatives, programs, and plans, inclusive and excellent customer service remains stubbornly out of reach.
In Shift: Transform Motion into Progress in Business, chief strategy and marketing officers at Merkle and dentsu offer business leaders a practical and coherent approach to creating the consistently exceptional customer experience that would set their business apart from the competition. The authors link three key themes—a clear vision with clear performance indicators, an aligned team, and a deep understanding of the marketplace—and outline their importance in the quest for the ideal client experience. They explain the importance of measuring progress through the eyes of the customer and ensuring that the measures that matter to customers are improving.
A must-listen for innovation and business development professionals, Shift deserves a place on the bookshelves of managers, executives, and other business leaders attempting to set their organization apart from the competition.
In Shift: Transform Motion into Progress in Business, chief strategy and marketing officers at Merkle and dentsu offer business leaders a practical and coherent approach to creating the consistently exceptional customer experience that would set their business apart from the competition. The authors link three key themes—a clear vision with clear performance indicators, an aligned team, and a deep understanding of the marketplace—and outline their importance in the quest for the ideal client experience. They explain the importance of measuring progress through the eyes of the customer and ensuring that the measures that matter to customers are improving.
A must-listen for innovation and business development professionals, Shift deserves a place on the bookshelves of managers, executives, and other business leaders attempting to set their organization apart from the competition.
About the author
Azlan Raj is chief marketing officer for Merkle and dentsu's EMEA Customer Experience Management service line. He positions and works across all of dentsu's commerce, data, and technology platforms, including analytics, media, customer experience, content, and B2B.
Richard Lees is chief strategy officer for Merkle and dentsu's EMEA Customer Experience Management service line. He has over thirty years of experience applying data to solve business challenges, equipping clients to deliver targeted, personal experiences.
Jonathan Johns is something of a rarity, being a Cornish audiobook narrator. His unique voice, found within his Cornish heritage, goes a long way in bringing stories to life. Fully adept in character dialogue, voices, and narration, Jonathan has the ability to draw in the listener.
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