Brands and Bulls**t: Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.
Bernhard Schroeder
Nov 2017 · Ascent Audio · Narrated by Bernhard Schroeder and Sean Pratt
1.0star
1 reviewreport
headphones
Audiobook
6 hr 12 min
Unabridged
family_home
Eligible
info
reportRatings and reviews aren’t verified Learn More
Want a 37 min sample? Listen anytime, even offline.
Add
About this audiobook
As a digital marketer, are you marketing banner ads or building brands? Do you even know what a brand decision tree or a category ladder is? Probably not. Well, it's not your fault. You most likely grew up inside of adigital marketing environment. You had no brand mentor. However, your future career success depends on your ability to grow from being a digital marketer to becoming a brand expert.
Brands and Bulls**t. strips away the mystery of branding and gives you a branding primer necessary for every digital marketer. This new branding audiobook offers you the insight and tools to learn how to excel at marketing strategy and branding. It is filled with over twenty years of expertise working with some of the best brands and branding experts in the world. Add wisdom, knowledge and value to your marketing career. This audiobook will help you:
Understand what branding in a digital world really means
Learn how to create a powerful brand that creates a customer"feeling"
Create specific brand strategies that really work in the marketplace
Review ten possible brand strategies and understand their potential
Understand how positioning and category ladders work and why
Utilize tools like brand decision trees to simplify complex brand choices
Create a branding strategy for a client or company that targets a blue ocean
Begin to comprehend the NEW 4 P's of marketing and their impact
Learn how to quickly create a brand plan with the BrandPlanr
Whether you work at a brand or work in an agency, you need to understand exactly how to build and lead a brand. You need to believe that to be a great marketer, you just need more branding insight and tools. And you definitely need to understand the difference between branding and bulls**t. Achieve the marketing career you deserve. This is the branding primer every digital marketer has been waiting for. Enjoy.
Brands and Bulls**t. strips away the mystery of branding and gives you a branding primer necessary for every digital marketer. This new branding audiobook offers you the insight and tools to learn how to excel at marketing strategy and branding. It is filled with over twenty years of expertise working with some of the best brands and branding experts in the world. Add wisdom, knowledge and value to your marketing career. This audiobook will help you:
Understand what branding in a digital world really means
Learn how to create a powerful brand that creates a customer"feeling"
Create specific brand strategies that really work in the marketplace
Review ten possible brand strategies and understand their potential
Understand how positioning and category ladders work and why
Utilize tools like brand decision trees to simplify complex brand choices
Create a branding strategy for a client or company that targets a blue ocean
Begin to comprehend the NEW 4 P's of marketing and their impact
Learn how to quickly create a brand plan with the BrandPlanr
Whether you work at a brand or work in an agency, you need to understand exactly how to build and lead a brand. You need to believe that to be a great marketer, you just need more branding insight and tools. And you definitely need to understand the difference between branding and bulls**t. Achieve the marketing career you deserve. This is the branding primer every digital marketer has been waiting for. Enjoy.
Ratings and reviews
1.0
1 review
Nitin Saxena
- Flag inappropriate
December 16, 2020
Good
About the author
Sean Pratt, a working actor for over twenty-five years, has performed at numerous regional theaters around the country. He is the author of To Be or Wanna Be, and he has recorded over seven hundred books in just about every genre, earning eight AudioFile Earphones Awards and four Audie Award nominations.
Rate this audiobook
Tell us what you think.
Listening information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can read books purchased on Google Play using your computer's web browser.
