Good Business: The Talk, Fight, Win Way to Change the World
Bill Novelli
Mar 2024 · Gildan Media · Narrated by Mike Lenz
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13 hr 7 min
Unabridged
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About this audiobook
From his humble beginnings selling soap in a sales training program to his rapid rise in the fast-paced New York advertising scene, Bill Novelli was well on his way to becoming a leader in the hypercompetitive business world. But it wasn't long before he became disillusioned with the drive for profits at any cost. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent him on a career path that involved taking the marketing and communication tactics long used by big businesses and applying them to social change. He found that this strategy was not only good for the world but also good for business.
In Good Business, Novelli begins with his early career success in Mad Men–era marketing, which left him feeling unfulfilled. He describes the process of changing career trajectory: how he helped reposition the Peace Corps; built Porter Novelli, a global PR agency for social impact; fought the Tobacco Wars; and became CEO of AARP, the largest nonprofit in America. Drawing practical lessons and principles from play-by-play stories of his experiences in large and small organizations, Novelli deploys his characteristic wit to stress the importance of building and maintaining connections with people—and engaging them in the cause.
In Good Business, Novelli begins with his early career success in Mad Men–era marketing, which left him feeling unfulfilled. He describes the process of changing career trajectory: how he helped reposition the Peace Corps; built Porter Novelli, a global PR agency for social impact; fought the Tobacco Wars; and became CEO of AARP, the largest nonprofit in America. Drawing practical lessons and principles from play-by-play stories of his experiences in large and small organizations, Novelli deploys his characteristic wit to stress the importance of building and maintaining connections with people—and engaging them in the cause.
About the author
Bill Novelli is a Distinguished Professor of the Practice in Georgetown University's McDonough School of Business, where he started and oversees the Business for Impact center, and is cofounder of Porter Novelli. Formerly, he was CEO of AARP, president of the Campaign for Tobacco-Free Kids, and COO of CARE USA.
Jim Clifton is Chairman and Chief Executive Officer of Gallup, Inc.(since 1988), and Chairman of the Marshall Thurgood College Fund. He has received honorary degrees from Jackson State University (Doctor of Humane Letters degrees), Bellevue University (Doctor of Commerce degree), and Medgar Evers College (Doctor of Humane Letters degrees). He is the author of The Coming Jobs War, Entreprenurial StrenghtsFinder, and co-author of Born to Build, with Sangeeta Badal.
Mike Lenz has been an audiobook narrator and voice actor for more than fourteen years. Having narrated titles in genres ranging from fiction, entertainment, science, and children's literature to Christian, business, self-help, and history, Mike loves bringing nonfiction and fiction stories to life.
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