This Is Personal: The Art of Delivering the Right Email at the Right Time
Brennan Dunn
Oct 2023 · Gildan Media · Narrated by Matt Weisgerber
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Audiobook
6 hr 14 min
Unabridged
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About this audiobook
Sending highly relevant, personal, and timely messages to your email list is essential for winning new customers and keeping current ones happy.
This Is Personal helps companies better understand the individual needs and identities of their audience, no matter the size, enabling businesses to send better, more relevant emails that generate more opens, more clicks, and, ultimately, more sales.
Author Brennan Dunn shares the key strategies for maintaining high-touch, personalized sales relationships and doing so at scale. As a speaker, consultant, and founder of RightMessage, a software company focused on infusing mass marketing with personalization, he has been dialing in on and refining these strategies for years so that you can immediately implement them in your business. He's discovered that the best tool for this moment is email.
Dunn showcases a range of companies who are using personalized email to better connect with their audience, including bakeries, bariatric surgeons, business coaches, fitness instructors, a heavy metal band, and more. You'll learn how these businesses have made this transition in their communication strategies and visualize your potential success in theirs.
This Is Personal helps companies better understand the individual needs and identities of their audience, no matter the size, enabling businesses to send better, more relevant emails that generate more opens, more clicks, and, ultimately, more sales.
Author Brennan Dunn shares the key strategies for maintaining high-touch, personalized sales relationships and doing so at scale. As a speaker, consultant, and founder of RightMessage, a software company focused on infusing mass marketing with personalization, he has been dialing in on and refining these strategies for years so that you can immediately implement them in your business. He's discovered that the best tool for this moment is email.
Dunn showcases a range of companies who are using personalized email to better connect with their audience, including bakeries, bariatric surgeons, business coaches, fitness instructors, a heavy metal band, and more. You'll learn how these businesses have made this transition in their communication strategies and visualize your potential success in theirs.
About the author
For the last ten years, Brennan Dunn has been building "email-first" businesses. He owns and manages RightMessage, a company that builds personalized marketing software, and Double Your Freelancing, an online community offering courses, events, and other resources to 60,000+ freelancers and agencies.
Matt Weisgerber has narrated audiobooks in various genres. His vocal style is bright, warm, and conversational, and falls naturally within the YA and children's genres. When he's not narrating, Matt can be found volunteering on a crisis line, and spending way too much on retro video game collectibles.
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