Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty
Bruce McCarthy · Evan Ryan · C. Todd Lombardo · Michael Connors
Jan 2021 · Gildan Media · Narrated by Theodore O'Brien
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Audiobook
6 hr 41 min
Unabridged
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About this audiobook
A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy.
This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you'll learn to communicate how your products will make your customers and organization successful.
Whether you're a product manager, product owner, business analyst, program manager, project manager, scrum master, lead developer, designer, development manager, entrepreneur, or business owner, this book will show you how to:
Articulate an inspiring vision and goals for your product
Prioritize ruthlessly and scientifically
Protect against pursuing seemingly good ideas without evaluation and prioritization
Ensure alignment with stakeholders
Inspire loyalty and over--delivery from your team
Get your sales team working with you instead of against you
Bring a user- and buyer--centric approach to planning and decision-making
Anticipate opportunities and stay ahead of the game
Publish a comprehensive roadmap without over-committing
This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you'll learn to communicate how your products will make your customers and organization successful.
Whether you're a product manager, product owner, business analyst, program manager, project manager, scrum master, lead developer, designer, development manager, entrepreneur, or business owner, this book will show you how to:
Articulate an inspiring vision and goals for your product
Prioritize ruthlessly and scientifically
Protect against pursuing seemingly good ideas without evaluation and prioritization
Ensure alignment with stakeholders
Inspire loyalty and over--delivery from your team
Get your sales team working with you instead of against you
Bring a user- and buyer--centric approach to planning and decision-making
Anticipate opportunities and stay ahead of the game
Publish a comprehensive roadmap without over-committing
About the author
Bruce McCarthy is the founder of Product Culture. He is President Emeritus of the Boston Product Management Association and a head judge at the annual Harvard Business School New Venture Competition. Bruce cowrote Product Roadmapping Relaunched.
Michael Connors is coauthor of Aligned: Stakeholder Management for Product Leaders.
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