Build your Community
Richard Millington
авг 2023. · Gildan Media · Чита Alex Wyndham
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O ovoj audio-knjizi
A powerful customer community will help you to scale customer support, attract new customers, and gather indispensable feedback and knowledge. But how do you make it happen?
Build Your Community fuses proven principles from the world of psychology with user experience and design thinking into a foolproof approach helping you to: start from scratch and attract your first members; find and design the perfect platform for your community; keep members engaged, sharing expertise, and helping each other; create a magnetic community culture—unique from any other online destination; position you and your organization at the center of your field; and budget for your community with a detailed breakdown of costs and resources required.
Richard Millington shares the strategies, principles, and tactics he has used to help over 300 organizations to build communities over the past decade, including Apple, Facebook, and SAP.
If you wish to build a united, powerful online community, Build Your Community is your definitive guide.
Build Your Community fuses proven principles from the world of psychology with user experience and design thinking into a foolproof approach helping you to: start from scratch and attract your first members; find and design the perfect platform for your community; keep members engaged, sharing expertise, and helping each other; create a magnetic community culture—unique from any other online destination; position you and your organization at the center of your field; and budget for your community with a detailed breakdown of costs and resources required.
Richard Millington shares the strategies, principles, and tactics he has used to help over 300 organizations to build communities over the past decade, including Apple, Facebook, and SAP.
If you wish to build a united, powerful online community, Build Your Community is your definitive guide.
O autoru
The founder of FeverBee, Richard Millington has helped develop over 270+ successful communities, including those for Apple, Facebook, Google, The World Bank, SAP, Oracle, Amazon, Autodesk, Lego, The United Nations, Novartis, and many more. He is also the author of Buzzing Communities and The Indispensable Community.
An Oxford University and Royal Academy of Dramatic Art graduate, Alex Wyndham has voiced everything from Apple iPad campaigns to fertilizer instructions. He's also starred in several BBC and HBO shows, including the Emmy Award-winning Little Dorrit and Rome, and in various films.
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