Designed for Digital: How to Architect Your Business for Sustained Success
Cynthia M. Beath · Martin Mocker · Jeanne W. Ross
Jan 2020 · Gildan Media · Narrated by Kitty Hendrix
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6 hr 12 min
Unabridged
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About this audiobook
Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success. In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, the authors explain, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy.
Designed for Digital offers practical advice on digital transformation. Drawing on five years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.
Designed for Digital offers practical advice on digital transformation. Drawing on five years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.
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About the author
Cynthia M. Beath is professor emerita at the University of Texas McCombs School of Business.
Jeanne W. Ross is principal research scientist at the MIT Sloan Center for Information Systems Research.
Martin Mocker is professor at ESB Business School at Reutlingen University, Germany, and research scientist at the MIT Sloan Center for Information Systems Research.
Kitty Hendrix is an Audie Award-nominated and AudioFile Award-winning actor who has narrated books in nearly every genre. With an extensive background in theater, indie film, and musical performance, Kitty loves bringing her acting skills to audiobook narration. She lives in New York City with her husband and Shiba Inu.
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