Death to All Sacred Cows: How Successful Business People Put the Old Rules Out to Pasture
David Bernstein · Beau Fraser · Bill Schwab
Mar 2008 · Tantor Media Inc · Narrated by Johnny Heller
headphones
Audiobook
4 hr 10 min
Unabridged
family_home
Eligible
info
reportRatings and reviews aren’t verified Learn More
Want a 25 min sample? Listen anytime, even offline.
Add
About this audiobook
Three award-winning advertising executives prove that in business, Sacred Cows deserve to die. Don't get us wrong. While the authors have nothing against cows in general-they love steak-they do have a problem with Sacred Cows. Blindly doing things because...well...that's the way they've always been done. Formulas may be comforting, but they rarely work in the real world. For example: -Always Trust Your Research. BANG. Research should be used to demystify decisions, not make them for you. -The Customer Is Always Right. BANG. Except in those instances when they are woefully wrong. -Always Focus on Solving the Problem. BANG. Focusing instead on the opportunity not only solves the problem but leads to more imaginative and lasting solutions. -Follow the Leader. BANG. Doing so only plays to his strengths, not yours. After all, he drives the category. -Focus on the Numbers. BANG. Great numbers are a by-product of great strategies. -Teams Create the Best Solutions. BANG. Team dynamics usually kill great ideas. -Internal Competition Leads to Better Results. BANG. It only leads to resentment. In this hysterically irreverent and wise book, Beau Fraser, David Bernstein, and Bill Schwab share their successful approach to euthanizing Sacred Cows through humorous and vivid real-world, global examples.
About the author
David Bernstein is executive creative director at The Gate Worldwide, the second-oldest ad agency in the United States.
Beau Fraser is managing director of The Gate Worldwide, the second-oldest ad agency in the United States.
Bill Schwab is creative director at The Gate Worldwide, the second-oldest ad agency in the United States.
Johnny Heller, a Golden Voice Lifetime Achievement Award winner, has recorded over 800 audiobooks spanning every genre. He is a four-time Audie Award winner, an AudioFile Best Voice, and the winner of over thirty Earphones Awards. AudioFile magazine named him one of the top fifty voices of the twentieth century.
Rate this audiobook
Tell us what you think.
Listening information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can read books purchased on Google Play using your computer's web browser.
