Decision Analysis: Fundamentals and Applications

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What Is Decision Analysis


The term "decision analysis" (DA) refers to the academic field that encompasses the theory, technique, and professional practice that are required to tackle significant decisions in an organized fashion. It is possible to prescribe a recommended course of action by applying the maximum expected-utility axiom to a well-formed representation of the decision. Additionally, decision analysis includes many procedures, methods, and tools for translating the formal representation of a decision and its corresponding recommendation into insight for the decision maker, as well as for other corporate and non-corporate stakeholders.


How You Will Benefit


(I) Insights, and validations about the following topics:


Chapter 1: Decision Analysis


Chapter 2: Decision Theory


Chapter 3: Multiple-criteria Decision Analysis


Chapter 4: Expected Value of Sample Information


Chapter 5: Decision-making Software


Chapter 6: Robust Decision-making


Chapter 7: Expected Value of Including Uncertainty


Chapter 8: Decision Quality


Chapter 9: Value Tree Analysis


Chapter 10: Bayesian Inference in Marketing


(II) Answering the public top questions about decision analysis.


(III) Real world examples for the usage of decision analysis in many fields.


(IV) 17 appendices to explain, briefly, 266 emerging technologies in each industry to have 360-degree full understanding of decision analysis' technologies.


Who This Book Is For


Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of decision analysis.

關於作者

Fouad Sabry is the former Regional Head of Business Development for Applications at HP in Southern Europe, Middle East, and Africa (SEMEA). Fouad has received his B.Sc. of Computer Systems and Automatic Control in 1996, dual master’s degrees from University of Melbourne (UoM) in Australia, Master of Business Administration (MBA) in 2008, and Master of Management in Information Technology (MMIT) in 2010. 

Fouad has more than 20 years of experience in Information Technology and Telecommunications fields, working in local, regional, and international companies, such as Vodafone and IBM in Middle East and Africa (MEA) region. Fouad joined HP Middle East (ME), based in Dubai, United Arab Emirates (UAE) in 2013 and helped develop the software business in tens of markets across Southern Europe, Middle East, and Africa (SEMEA) regions. Currently, Fouad is an entrepreneur, author, futurist, focused on Emerging Technologies, and Industry Solutions, and founder of One Billion Knowledgeable (1BK) Initiative.

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