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- Develop your unique design thinking mindset - Build a creative toolbox that inspires new ideas - Examine how design thinking applies across industries - Challenge your creativity methods Design thinking is not just the property of graphic designers. This approach to creating solutions by thinking from the customer perspective can lead to new and innovative ideas that old methods could not approach. Design Thinking For Dummies provides a jump-start to get you and your organization on the path to new creativity. Written by a design thinking thought leader, this book helps you through the design thinking cycle and shows how it can help any industry.
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作者简介
Christian Müller-Roterberg is a professor and lecturer in technology, management, and entrepreneurship at Ruhr West University. He heads the university's graduate program in business management. Müller-Roterberg has also been involved in a number of startups and IPOs. He is author of Handbook of Design Thinking.
Born and raised in Southampton, England, Shaun Grindell is an accomplished actor who trained at the Calland School of Speech and Drama and the Lee Strasberg Actors Institute in London. An AudioFile Earphones Award-winning audiobook narrator, Shaun has narrated many titles in different genres.
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