Isn’t it Obvious: Retailing and the Theory of Constraints
Eliyahu M. Goldratt
Feb 2018 · Highbridge Audio · Narrated by Kaleo Griffith
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4 hr 58 min
Unabridged
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About this audiobook
A breakthrough solution is exposed when some unexpected events force Caroline and Paul, a married couple working for their family's retail business, to make a few small changes in the way things are done. A solution that propels the family's regional chain of stores into a very profitable, rapidly growing, international enterprise. If there is a hint of Jonah, from The Goal, reappearing in this novel, it is Henry, the soon-to-retire president and majority owner of the company who logically states that, "if you do not deal directly with the core problem, don't expect significant improvement." Eli Goldratt's Theory of Constraints is woven throughout this book but answers are not handed to you. The listener, along with the characters in the book, work through the process together to discover solutions.
The elegant but simple solutions give the listener that sensation that followers love about Goldratt: "Ah-ha! Now I get it!" And that's when Goldratt says: "Isn't It Obvious?"
The elegant but simple solutions give the listener that sensation that followers love about Goldratt: "Ah-ha! Now I get it!" And that's when Goldratt says: "Isn't It Obvious?"
About the author
Eliyahu M. Goldratt is best known as the father of the Theory of Constraints (TOC), a process of ongoing improvement that continuously identifies and leverages a system's constraints in order to achieve its goals. His business novel, The Goal, has been recognized as one of the bestselling business books of all time.
Kaleo Griffith, who has been called "powerful, with the presence of a young Timothy Dalton" by the Hollywood Reporter, has won multiple AudioFile Earphones Awards. He holds an MFA in acting from Rutgers University, and his film and television credits include Oliver Stone's Talk Radio, Law & Order, and All My Children.
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