Fans Have More Friends

Ben Valenta · David Sikorjak

Jan 2024 · Tantor Media Inc · Kuchazwe ngu-Terrence Kidd

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In Fans Have More Friends, sports fans, dads, and data analysts David Sikorjak and Ben Valenta argue that fandom can not only increase our sense of belonging but also serves as a powerful antidote to loneliness because sports fans experience increased social connection. What they didn't realize was how deep that connection was, the potential it carried for individual and societal wellness, or the opportunities it offered for adult friendships, making and keeping friends, and family ties. Their theory is simple: if we want to be less lonely, we need to belong to a community or something greater than ourselves. Over the course of two years, countless in-person interviews and rigorously designed surveys, Ben Valenta and David Sikorjak have the proof that being a fan can lead to: improved social connections; stronger community ties; enhanced well-being; a greater sense of belonging; and more friends. The common thread in all of these personal stories is friendship, community, and belonging-a feeling research can't reveal as well as stories can. Fans Have More Friends will make you think differently about sports and reminds all of us of the essential animating quality of fandom: We're in this together. Sports is not always about what's happening on the field but what's happening in the stands.

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Ben Valenta is the SVP of strategy and analytics for FOX Sports. In his previous life as a consultant, he advised an incredible array of clients, including: Nike, NFL, Anheuser-Busch InBev, YouTube, ESPN, National Geographic, MSNBC, NBC News, Livestrong, New York Knicks, and New York Rangers.

In 2017, David Sikorjak founded Dexterity Consulting, a strategy and analytics consultancy that artfully blends research, analysis, and empathy to transform how brands think. Prior to that, he was an executive at Publicis, NBC, and Madison Square Garden.

A seasoned playwright, Terrence Kidd uses his skill as a storyteller to bring life to any genre. He loves narrating nonfiction best, but Terry's engaged, informed, and warm tone illuminates everything from potboiler crime thrillers to romance. A longtime bartender, Terry now narrates from his home studio in Massachusetts.

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