Behavioral Economics: Unlocking the Psychology of Financial Choices, a Behavioral Economics Guide
About this audiobook
What is Behavioral Economics
Behavioural economics is the study of the psychological, cognitive, emotional, cultural, and social aspects that are involved in the decisions that individuals or organizations make, as well as the ways in which these decisions differ from those that are implied by classical economic theory.
How you will benefit
(I) Insights, and validations about the following topics:
Chapter 1: Behavioral economics
Chapter 2: Cognitive bias
Chapter 3: Bounded rationality
Chapter 4: Homo economicus
Chapter 5: Sunk cost
Chapter 6: Daniel Kahneman
Chapter 7: Amos Tversky
Chapter 8: Prospect theory
Chapter 9: Decision theory
Chapter 10: Loss aversion
Chapter 11: Status quo bias
Chapter 12: Endowment effect
Chapter 13: Richard Thaler
Chapter 14: Mental accounting
Chapter 15: Libertarian paternalism
Chapter 16: Choice architecture
Chapter 17: Nudge (book)
Chapter 18: Heuristic (psychology)
Chapter 19: Cognitive bias mitigation
Chapter 20: Eldar Shafir
Chapter 21: Debiasing
(II) Answering the public top questions about behavioral economics.
(III) Real world examples for the usage of behavioral economics in many fields.
(IV) Rich glossary featuring over 1200 terms to unlock a comprehensive understanding of behavioral economics. (eBook only).
Who will benefit
Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of behavioral economics.
About the author
Fouad Sabry is the former Regional Head of Business Development for Applications at HP in Southern Europe, Middle East, and Africa (SEMEA). Fouad has received his B.Sc. of Computer Systems and Automatic Control in 1996, dual masterâs degrees from University of Melbourne (UoM) in Australia, Master of Business Administration (MBA) in 2008, and Master of Management in Information Technology (MMIT) in 2010.
Fouad has more than 20 years of experience in Information Technology and Telecommunications fields, working in local, regional, and international companies, such as Vodafone and IBM in Middle East and Africa (MEA) region. Fouad joined HP Middle East (ME), based in Dubai, United Arab Emirates (UAE) in 2013 and helped develop the software business in tens of markets across Southern Europe, Middle East, and Africa (SEMEA) regions. Currently, Fouad is an entrepreneur, author, futurist, focused on Emerging Technologies, and Industry Solutions, and founder of One Billion Knowledgeable (1BK) Initiative.
