Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
Frederick Allen
Aug 2024 · Tantor Media Inc · Narrated by Kyle Tait
headphones
Audiobook
22 hr 57 min
Unabridged
family_home
Eligible
info
reportRatings and reviews aren’t verified Learn More
Want a 2 hr 17 min sample? Listen anytime, even offline.
Add
About this audiobook
A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola's archives, as well as the inner circle and private papers of Woodruff, Allen's captivating business biography stands as the definitive account of what it took to build America's most iconic company and one of the world's greatest business success stories.
About the author
Frederick Allen is the author of Secret Formula, Atlanta Rising, and A Decent, Orderly Lynching. He was an award-winning reporter and political columnist with the Atlanta Journal-Constitution from 1972 to 1987. He and his wife live in Atlanta, Georgia, and Big Sky, Montana.
Kyle Tait is a professionally trained voice actor and narrator in Atlanta, Georgia. His first brush with a microphone came in sports radio, calling baseball in the Atlanta Braves' organization. He started voicing audiobooks during the off-season; a few years later, he left baseball to work as a narrator full-time.
Rate this audiobook
Tell us what you think.
Listening information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can read books purchased on Google Play using your computer's web browser.
