“Read this book, strengthen your resolve, and help us all return to reason.” —JORDAN PETERSON
There’s a war against truth ... and if we don’t win it, intellectual freedom will be a casualty.
The West’s commitment to freedom, reason, and true liberalism have become endangered by a series of viral forces in our society today. Renowned host of the popular YouTube show The Saad Truth, Dr. Gad Saad exposes how an epidemic of idea pathogens are spreading like a virus and killing common sense in the West.
Serving as a powerful follow-up to Jordan Peterson’s book 12 Rules for Life, Dr. Saad unpacks what is really happening in progressive safe zones, why we need to be paying more attention to these trends, and what we must do to stop the spread of dangerous thinking. A professor at Concordia University who has witnessed this troubling epidemic first-hand, Dr. Saad dissects a multitude of these concerning forces (corrupt thought patterns, belief systems, attitudes, etc.) that have given rise to a stifling political correctness in our society and how these have created serious consequences that must be remedied—before it’s too late.
Gad Saad, PhD, one of the best-known public intellectuals fighting the tyranny of political correctness, is a professor of marketing at the John Molson School of Business at Concordia University, where he held the Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption from 2008 to 2018. A pioneer in the application of evolutionary psychology to consumer behavior, he is the author of The Evolutionary Bases of Consumption, The Consuming Instinct, and numerous scientific papers and the editor of the book Evolutionary Psychology in the Business Sciences. A blogger for Psychology Today, he has been profiled in the Wall Street Journal and interviewed by Dave Rubin, Glenn Beck, and Joe Rogan.
Jim Meskimen is an audiobook narrator and a stage, film, and television actor who has appeared in many well-known movies and television shows.