Scale Up Millionaire: How To Sell Your Way To A Fast Growth, High Value Enterprise
Gordon McAlpine
Jan 2021 · Rethink Press · Narrated by Gordon McAlpine
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3 hr 40 min
Unabridged
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About this audiobook
HOW WOULD IT FEEL TO MASTER SELLING, TAKE CONTROL OF YOUR BUSINESS GROWTH AND BECOME A SCALE UP MILLIONAIRE? Gordon McAlpine is a self-made, successful entrepreneur who has been there and done it. By starting up, growing and exiting a highly successful global technology company without any funding from investors or the bank, he has personally proved that the organic Scale Up of a business really is an achievable dream. In Scale Up Millionaire he reveals his proven 6-Step Scale Up Process, which shows you how to: Convert your solid product into a compelling Proposition that will be the equal of the world's leading companies Channel your Passion and use 'Founder Selling' to inspire prospects to want to buy from you Focus on building a strong sales Pipeline to fuel your growth and create critical momentum Build and lead a world-class sales team, centred around positive, driven People who consistently smash their targets Use the 'SPQ' (Sales Performance Quarters) Model to ensure your team perform in every sales meeting, even under intense pressure Adopt a Precision mind-set to power up the speed of your Scale Up Scale Up Millionaire gives you the opportunity to sell your way to a fast growth, high value enterprise, with the potential for a life-changing exit.
About the author
Gordon McAlpine is a sales guru and serial entrepreneur. After a stellar start to his sales career at Astra Zeneca, he co-founded tech start-up BigHand from his living room, and as Sales & Marketing Director was responsible for driving the global Scale Up to successful exit. In 2010, he appeared on Channel 4's 'The Secret Millionaire' TV programme, visiting Govan in Glasgow to live undercover and give away tens of thousands of £s of his own money to local charities. He founded (and exited) the world's first membership club for sales leaders, and as a Business Fellow at Strathclyde University Business School and a Tech London Advocate he is involved in inspiring and mentoring the rising stars of British entrepreneurship.
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