HBR's 10 Must Reads on Business Model Innovation
Clayton M. Christensen · Mark W. Johnson · Harvard Business Review · Rita Gunther McGrath · Steve Blank
aug. 2021 · Gildan Media · Carte narată de Christopher Douyard
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Rethink how your organization creates, delivers, and captures value—or risk becoming irrelevant.
If you listen to nothing else on business model innovation, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reach new customers and stay ahead of your competitors by reinventing your business model.
This book will inspire you to: assess whether your core business model is going strong or running out of gas; fend off free and discount entrants to your market; reinvigorate growth by adding a second business model; adopt the practices of lean startups; develop a platform around your key products; and make business model innovation an ongoing discipline within your organization.
If you listen to nothing else on business model innovation, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reach new customers and stay ahead of your competitors by reinventing your business model.
This book will inspire you to: assess whether your core business model is going strong or running out of gas; fend off free and discount entrants to your market; reinvigorate growth by adding a second business model; adopt the practices of lean startups; develop a platform around your key products; and make business model innovation an ongoing discipline within your organization.
Despre autor
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, books, and digital content, Harvard Business Review provides professionals with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.
Steve Blank is an entrepreneur, consulting associate professor at Stanford, and a senior fellow of innovation at Columbia. Coauthor of the bestselling books The Four Steps to the Epiphany and The Startup Owner's Manual, he is known as the father of modern entrepreneurship.
Christopher Douyard took the backroads to audiobook narration, though he is no stranger to performing. Christopher has nourished a passion for books and storytelling since his youth, when he would devour Tolkien and the Encyclopedia Britannica with equal abandon. He records from his studio in central Connecticut.
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