HBR's 10 Must Reads on Entrepreneurship and Startups

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· Gildan Media · Com narração de Steve Menasche
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The best entrepreneurs balance brilliant business ideas with a rigorous commitment to serving their customers' needs.



If you read (or listen) to nothing else on entrepreneurship and startups, listen to these ten articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you build your company for enduring success.



Leading experts and practitioners such as Clayton Christensen, Marc Andreessen, and Reid Hoffman provide the insights and advice that will inspire you to: understand what makes entrepreneurial leaders tick; know what matters in a great business plan; adopt lean startup practices such as business model experimentation; be prepared for the race for scale in Silicon Valley; better understand the world of venture capital—and know what you'll get along with VC funding; and take an alternative approach to entrepreneurship: buy an existing business and run it as CEO.

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Steve Blank is an entrepreneur, consulting associate professor at Stanford, and a senior fellow of innovation at Columbia. Coauthor of the bestselling books The Four Steps to the Epiphany and The Startup Owner's Manual, he is known as the father of modern entrepreneurship. Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, books, and digital content, Harvard Business Review provides professionals with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact. Marc Andreessen is an entrepreneur, investor, and software engineer. He is coauthor of Mosaic, the first widely used web browser; cofounder of Netscape; and cofounder and general partner of Silicon Valley venture capital firm Andreessen Horowitz. Reid Hoffman received a bachelor's degree in symbolic systems from Stanford University and a master's degree in philosophy from Oxford University. He served as executive vice president at PayPal, where he was a founding board member. He co-founded LinkedIn in 2003 and is a partner at Greylock. He has co-written several books including The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career with Ben Casnocha and The Alliance: Managing Talent in the Networked Age with Ben Casnocha and Chris Yeh. Steve Menasche is a conservatory-trained actor, musician, and martial artist who has toured the world with West Side Story, Jesus Christ Superstar, and the American Folk Theatre. As a voice actor, he has completed over 250 audiobooks and has been featured in national radio and television campaigns.

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