Selling the Invisible: A Field Guide to Modern Marketing

Harry Beckwith

Apr 2006 · Hachette Audio · Narrated by Jeffrey Jones

5.0

2 reviews

Audiobook

1 hr 36 min

Abridged

Eligible

Ratings and reviews aren’t verified Learn More

Want a 10 min sample? Listen anytime, even offline.

Add

Switch to the ebook

About this audiobook

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

Greatness May Get You Nowhere
Focus Groups Don'ts
The More You Say, the Less People Hear &
Seeing the Forest Around the Falling Trees.

Ratings and reviews

5.0

2 reviews

About the author

Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school's highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, marketing communications, and media relations for services.

Rate this audiobook

Tell us what you think.

Listening information

Smartphones and tablets

Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.

Laptops and computers

You can read books purchased on Google Play using your computer's web browser.

Report illegal content