Marketing Alternative Investments: A Comprehensive Guide to Fundraising and Investor Relations for Private Equity and Hedge Funds

Hemali Dassani · Nanda Kuppuswamy

Oct 2022 · McGraw Hill-Ascent Audio · Narrated by Coleen Marlo

Audiobook

8 hr 26 min

Unabridged

Eligible

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About this audiobook

Master the process of effectively marketing alternative investments-a critical but overlooked aspect of ensuring fund success Investment funds with great performance and potential often fail for one simple reason-the enormous challenge for investor relations and fundraising professionals to raise the necessary capital to make the fund profitable. The only book to tackle this critical issue, Marketing Alternative Investments builds on the experiential wisdom and best practices from numerous thought leaders in the industry and provides a comprehensive look at investor-centric marketing and fundraising strategy. Whether you work in hedge funds, private equity, or are aspiring to be part of one, you'll gain invaluable insights into understanding investors and the investment landscape to create a successful marketing campaign. Effective fundraising and investor relations is key to the growth of alternative investments. This thorough guide delivers the information, insight, tools, and best practices for strategically marketing alternative investments.

About the author

Hemali Dassani is a senior fundraiser and consultant to multiple private equity funds. She served as director of investor relations and chief compliance officer at Argand Partners and director of investor relations at Castle Harlan. She has also worked as a placement agent for various firms, including CapLink Securities.

Nandu Kuppuswamy, CFA, is an investment management professional with expertise as both an asset allocator and as a fundraiser. He is currently the COO and partner at 3Lines Venture Capital. Previously, he managed investor relations and fundraising for Sandstone Capital, Kotak Mahindra Inc., and Zodius.

AudioFile Earphones Award winner Coleen Marlo has earned numerous Publishers Weekly Listen-Up Awards and won an Audie Award for her narration of Snakewoman of Little Egypt by Robert Hellenga.

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