History of Advertising
Blake Carson
Jan 2025 · LibriHouse · Dinarasikan oleh Madison (dari Google)
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From street criers to digital marketing—how has advertising influenced human behavior? Advertising has been shaping consumer choices for centuries. Ancient civilizations used town criers and painted walls to promote goods, while the printing press revolutionized marketing through newspapers and posters. The 20th century brought radio, television, and the golden age of advertising, with iconic campaigns defining brands. Today, digital and social media advertising dominate, using data analytics and AI-driven strategies. This book explores the evolution of advertising, the psychology behind persuasion, and the impact of marketing on society. If you want to understand how brands influence culture, this book is essential.
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