How Google Works
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The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'. The management maxims ('Consensus requires dissension', 'Exile knaves but fight for divas', 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history.
'Back in 2010, Eric and I created an internal class for Google managers,' says Rosenberg. 'The class slides all read 'Google confidential' until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.'
Read by award-winning narrator Holter Graham, with the foreword and introduction read by Jonathan Rosenberg.
(P)2014 Hachette Audio
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Eric Schmidt is a technologist, entrepreneur, and philanthropist. Joining the founders of Google in 2001, he helped grow the company from a Silicon Valley startup to a global leader in technology, first as Chief Executive Officer and Chairman, and later as Executive Chairman and Technical Advisor. In 2021, he founded the Special Competitive Studies Project, a non-profit initiative to strengthen America's long-term competitiveness in AI and technology. Most recently, he and his wife Wendy co-founded Schmidt Sciences, a nonprofit organization working to advance science and technology that deepens human understanding of the natural world and develops solutions to global issues.
JONATHAN ROSENBERG was a Senior Vice President at Google and is an advisor to the Alphabet management team. He ran the Google product team from 2002 to 2011.
