Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound
Iliyana Stareva
May 2018 · Gildan Media · Narrated by Norah Tocci
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4 hr 51 min
Unabridged
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About this audiobook
Nobody wants to feel "marketed to;" we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients' interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance and track ROI.
The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it's the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation.
The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it's the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation.
About the author
Iliyana Stareva is a Channel Consultant at HubSpot. Being fluent in three languages, Iliyana now looks after dozens of HubSpot European partner agencies, specifically from the DACH region, and helps them grow their businesses with inbound marketing and position themselves as thought leaders in their fields.
Norah Tocci is a nonfiction narrator with an incurable curiosity for the human condition and how we put it to use. Norah is in high demand for her warm and credible delivery, and her narration of self-discovery titles is described as "comforting" and "sincere."
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