Data Analytics for Business: Lessons for Sales, Marketing, and Strategy
Ira J. Haimowitz
Sep 2024 · Tantor Media Inc · Narrated by Ray Greenley
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Audiobook
6 hr 12 min
Unabridged
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About this audiobook
Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications. The foundation of this text is the author's twenty-plus years of developing and delivering big data and artificial intelligence solutions across multiple industries: financial services, pharmaceuticals, consumer packaged goods, media, and retail. He provides guidelines and summarized cases for those studying or working in the fields of data science, data engineering, and business analytics. The book also offers a distinctive style: a series of essays, each of which summarizes a critical lesson or provides a step-by-step business process, with specific examples of successes and failures. Sales and marketing executives, project managers, business and engineering professionals, and graduate students will find this clear and comprehensive book the ideal companion when navigating the complex world of big data analytics.
About the author
Ira J. Haimowitz is a product management consultant currently specializing in developing and delivering strategy and analytics solutions for the life sciences sector, with over twenty years' experience across industries.
Ray Greenley is an Oregon-born narrator living near Philadelphia, Pennsylvania. In addition to his acting experience and training, Ray has a background in computer science. When not working in his voice-over booth, he enjoys spending time with his family of seven kids, several of whom he still reads to before bedtime.
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