The Imagination Machine: How to Spark New Ideas and Create Your Company's Future

·
· Gildan Media · Narrated by Mike Cooper
Audiobook
6 hr 9 min
Unabridged
Eligible
Ratings and reviews aren’t verified  Learn More
Want a 36 min sample? Listen anytime, even offline. 
Add

About this audiobook

We need imagination now more than ever-to find opportunities in adversity, rethink our businesses, and discover new paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it systematically? The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, BCG's Martin Reeves and Jack Fuller provide a fascinating look into the mechanics of imagination and lay out a six-step process for creating ideas and bringing them to life. Imagination is one of the least understood but most crucial ingredients of business success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to success-especially during a crisis. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools by your side.

About the author

Jack Fuller is a Special Project Manager at the BCG Henderson Institute. He is the author of numerous business articles on topics including purpose, strategy games, transformation, play, and goal setting. He has also worked with a range of BCG clients, focusing on brand strategy, customer journey mapping, and innovation.

Martin Reeves is a senior partner and managing director at BCG and a globally recognized thought leader in business. He is a coauthor of Your Strategy Needs a Strategy and has also written articles for Harvard Business Review, MIT Sloan Management Review, Strategy Science, Nature, and Science.

Mike Cooper is a British voice talent who left big-city life in London for a log cabin in the Blue Ridge Mountains of North Carolina. Mike is recognizable from his years with the BBC World Service, and as the narrator of countless television documentaries.

Rate this audiobook

Tell us what you think.

Listening information

Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can read books purchased on Google Play using your computer's web browser.

More by Jack Fuller

Similar audiobooks

Narrated by Mike Cooper