The Everything Blueprint: The Microchip Design that Changed the World

· Hodder & Stoughton · Narrated by James Ashton
Audiobook
11 hr 55 min
Unabridged
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About this audiobook

A gripping look at the rise of the microchip and the British tech company caught in the middle of the global battle for dominance.

A big source of tension between the US and China at the moment is technology. And one very small component is now at the centre of this battle for global dominance: the microchip. Controlling chip manufacturing in the 21st century may well prove to be like controlling the oil supply in the 20th. The country that controls this manufacturing can throttle the military and economic power of others.

At the heart of this battle is ARM Holdings.

Founded in Cambridge in 1990, Arm specialises in microprocessors, and dominates the global smartphone market (their designs feature in 95% of all mobile phones globally). It's a real British tech success story. But it's currently caught in the middle of a war for total control on microchips because whoever controls ARM, controls microchips.

The Everything Blueprint describes the titanic power struggle for control of the microchip - told through the story of a British start up that has found itself in the middle. The novel alternates between telling the rise of the Arm and the battle for the microchip to reveal just how important this company is

(P) 2023 Hodder & Stoughton Limited

About the author

James Ashton writes about business, technology, economics and leadership. He has been Executive Editor and City Editor of the London Evening Standard and Independent titles and City Editor of the Sunday Times. He is chief executive of the Quoted Companies Alliance, a members' organisation which champions London's stock market-listed growth businesses.


James is the author of two previous business books: The Nine Types of Leader (Kogan Page) and FTSE: The Inside Story (Nicholas Brealey, co-written with FTSE founder Mark Makepeace).


Born in West Yorkshire, he was educated at the University of St Andrews and City University in London and lives in Surrey with his wife and daughter.

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