Stop Selling and Start Leading: How to Make Extraordinary Sales Happen

James M. Kouzes · Barry Z. Posner · Deb Calvert

Jun 2025 · Gildan Media · Narrated by Jim Denison

Audiobook

5 hr 18 min

Unabridged

Eligible

This book will become available on June 12, 2025. You will not be charged until it is released.

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About this audiobook

In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly universal agreement on the need for creating value in every step of the buyer's journey, sellers continue to struggle with how to create that value and connect meaningfully with buyers. New research bridges the gap and reveals the behavioral blueprint for sellers that makes buyers more likely to meet with them-and more likely to buy from them. In Stop Selling & Start Leading, you'll discover that the very same behaviors that make leaders more effective also work to make sellers more effective, too. This critical shift in the selling mind-set, and in the sales role itself, is the key to boosting your overall sales effectiveness. - Inspire, challenge, and enable buyers - Change your behavior to build trust and increase sales - Step into your leadership potential - See yourself the way your buyers do When you're aiming for quota attainment and real connections with buyers, this book gives you the confidence and skills you need.

About the author

James M. Kouzes is a fellow of the Doerr Institute for New Leaders at Rice University and lectures on leadership around the world to corporations, governments, and nonprofits.

Barry Z. Posner is an Endowed Professor of Leadership and chair of the Management & Entrepreneurship Department, Leavey School of Business, Santa Clara University. An accomplished scholar, he facilitates leadership workshops and seminars worldwide.

Deb Calvert, president of People First Productivity Solutions and founder of People First Leadership Academy, works with companies to build organizational strength by putting people first. Her work in leadership development and team effectiveness is research-based and people-focused.

Jim Denison is an AudioFile Earphones Award winner and a Society of Voice Arts and Sciences (SOVAS) Voice Arts Award nominee. He has experience as an actor on a variety of television shows and movies, appearing on Netflix, HBO, the National Geographic Channel, and other networks.

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