Optimizing Growth: Predictive and Profitable Strategies to Understand Demand and Outsmart Your Competitors
About this audiobook
● Develop a deeper understanding of your business's growth factors
● Re-sync your thinking to gain greater leverage against disruption
● Delve deeper into demand, and boost fulfillment capabilities
● Capture more growth opportunities using precision analytics frameworks
About the author
Jason Green is a managing director with Alvarez & Marsal and has almost thirty years of consulting experience. He is the former CEO of The Cambridge Group. Jason has worked with senior management teams at companies across industries and global markets to create and sustain profitable growth in their businesses.
Mark Henneman has delivered profitable growth for more than two decades as a senior partner with The Cambridge Group, a principal with Booz Allen Hamilton (now Strategy &), and an executive with Motorola, Inc. Mark is the architect of the Demand Business System.
Dimitar Antov is a current director and former principal at The Cambridge Group and previously led IP development at their Economic Center of Excellence. He is also the managing director at Straight Forward Concepts, a consultancy specializing in sales and marketing strategy activation.
A veteran of stage and screen, Peter Berkrot's career spans four decades, and his voice can be heard on television, radio, video games, and documentaries. He has been nominated for an Audie Award and has received a number of AudioFile Earphones Awards and starred reviews.
