Persuade: The 4-Step Process to Influence People and Decisions
Jeff Cochran · Andres Lares · Shaun Digan
Jul 2021 · Gildan Media · Narrated by Patrick Lawlor
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Audiobook
7 hr 21 min
Unabridged
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About this audiobook
Transform your ability to persuade and negotiate with this practical new resource
In Persuade: The 4-Step Process to Influence People and Decisions, accomplished sales, negotiation, and influence experts Andres Lares, Jeff Cochran, and Shaun Digan, PhD, deliver a concise and insightful take on how to transform your ability to persuade others regardless of the setting.
In this important book you'll discover:
● Original research and scientific studies shedding light on the human decision-making processes that drive success and failure in virtually all interactions
● Real world examples and practical exercises to illustrate and practice the concepts discussed
● A fun yet rigorous approach of a complex subject that can be practically applied in any business situation
Persuade is perfect for executives, managers, entrepreneurs, and other business leaders and will earn a place in the libraries of any professional who negotiates or influences on a regular basis. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities.
In Persuade: The 4-Step Process to Influence People and Decisions, accomplished sales, negotiation, and influence experts Andres Lares, Jeff Cochran, and Shaun Digan, PhD, deliver a concise and insightful take on how to transform your ability to persuade others regardless of the setting.
In this important book you'll discover:
● Original research and scientific studies shedding light on the human decision-making processes that drive success and failure in virtually all interactions
● Real world examples and practical exercises to illustrate and practice the concepts discussed
● A fun yet rigorous approach of a complex subject that can be practically applied in any business situation
Persuade is perfect for executives, managers, entrepreneurs, and other business leaders and will earn a place in the libraries of any professional who negotiates or influences on a regular basis. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities.
About the author
Andres Lares has been the managing partner and CEO of Shapiro Negotiations Institute since 2017. He guest lectures at conferences and institutions around the world and teaches a course on negotiations at Johns Hopkins University.
Jeff Cochran is partner at the Shapiro Negotiations Institute. During his two decade career at SNI, Jeff has trained and coached organizations of all sizes and industries. Some of Jeff's clients include Ecolab, Verizon, Wells Fargo, PwC, Google, Bristol Myers Squibb, Hearst Corporation, and the Baltimore Ravens.
Shaun Digan, PhD, is an academic researcher, writer, and educator in the fields of management, entrepreneurship, and decision making. Shaun's research has been presented at conferences and universities around the world and has been published in academic outlets including the Journal of Small Business Management.
Patrick Lawlor has recorded over three hundred audiobooks in just about every genre. He has been an Audie Award finalist multiple times and has garnered several AudioFile Earphones Awards, a Publishers Weekly Listen-Up Award, and many Library Journal and Kirkus starred audio reviews.
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