Sense & Respond: How Successful Organizations Listen to Customers and Create New Products Continuously
Jeff Gothelf · Josh Seiden
Dec 2019 · Gildan Media · Narrated by Graham Rowat
4.0star
1 reviewreport
headphones
Audiobook
6 hr 19 min
Unabridged
family_home
Eligible
info
reportRatings and reviews aren’t verified Learn More
Want a 37 min sample? Listen anytime, even offline.
Add
About this audiobook
We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.
This is no mere tech issue. The transformation requires a complete rethinking of the way we organize and manage work. And, as software becomes ever more integrated into every product and service, making this big shift is quickly becoming the key operational challenge for businesses of all kinds. We need a management model that doesn't merely account for, but actually embraces, continuous change. Yet the truth is, most organizations continue to rely on outmoded, industrial-era operational models. They structure their teams, manage their people, and evolve their organizational cultures the way they always have.
Now, organizations are emerging, and thriving, based on their capacity to sense and respond instantly to customer and employee behaviors. In Sense and Respond, Jeff Gothelf and Josh Seiden vividly show how these companies operate, highlighting the new mindset and skills needed to lead and manage them—and to continuously innovate within them.
This is no mere tech issue. The transformation requires a complete rethinking of the way we organize and manage work. And, as software becomes ever more integrated into every product and service, making this big shift is quickly becoming the key operational challenge for businesses of all kinds. We need a management model that doesn't merely account for, but actually embraces, continuous change. Yet the truth is, most organizations continue to rely on outmoded, industrial-era operational models. They structure their teams, manage their people, and evolve their organizational cultures the way they always have.
Now, organizations are emerging, and thriving, based on their capacity to sense and respond instantly to customer and employee behaviors. In Sense and Respond, Jeff Gothelf and Josh Seiden vividly show how these companies operate, highlighting the new mindset and skills needed to lead and manage them—and to continuously innovate within them.
Ratings and reviews
4.0
1 review
About the author
Josh Seiden is a designer, consultant, and coach who helps companies create new digital products and services. In his twenty-five-year career he's worked with start-ups, large organizations, and enterprises of all sizes. He is a founder and past president of the Interaction Design Association.
Graham Rowat is an award-winning narrator who has appeared in numerous television shows and stage productions.
Rate this audiobook
Tell us what you think.
Listening information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can read books purchased on Google Play using your computer's web browser.
