The Little Red Book of Selling: 12.5 Principles of Sales Greatness

· Simon and Schuster · Narrated by Jeffrey Gitomer
4.9
17 reviews
Audiobook
4 hr 26 min
Unabridged
Eligible
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About this audiobook

Winner of the 2009 Audie Award for Business/Educational Audiobook

New York Times bestselling author Jeffrey Gitomer shares his crucial sales principles featuring strategies and techniques on how to efficiently sell anything.

With a lifetime of sales experience New York Times bestselling author Jeffrey Gitomer shares his 12.5 Principles of Sales Greatness so you can understand why sales happen—and how you can improve your skills.

Packed with the information you’ve been looking for, The Little Red Book of Selling delivers strategies for success that will last a lifetime. Gitomer provides his long-term, relationship-driven, and referral-oriented advice that has nothing to do with manipulation or other old-world sales tactics and everything to do with understanding buying motives and taking ethical, relationship-building actions. With these tried and tested principles you will learn the ins and outs of the field and master the fundamentals of selling success.

Ratings and reviews

4.9
17 reviews
Anna Carty
September 30, 2018
I want to get it just not able to at the moment but great book have read a little of it before
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Paula Mattisonsierra
October 23, 2020
Great. Great. Great.
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Monir Hossen
May 10, 2018
Good
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About the author

Jeffrey Gitomer is the world's #1 expert on selling. He is the author of Little Green Book of Getting Your Way, as well as the Wall Street Journal and Business Week bestsellers Little Good Book of YES! Attitude, Little Red Book of Selling, The Little Red Book of Sales Answers; The Sales Bible; and Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless. He gives over 100 presentations a year, serving customers ranging from Coca-Cola to Cingular Wireless, Wells Fargo Bank and IBM to Mercedes Benz.

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