The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You

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· Gildan Media · Narrated by Chris Sorensen
5.0
1 review
Audiobook
4 hr 15 min
Unabridged
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About this audiobook

Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers.



Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.



With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.

Ratings and reviews

5.0
1 review
Anil Das
January 30, 2021
AAA
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About the author

Joe Lazauskas is director of content strategy and editor-in-chief of Contently, Inc. Contently is a thriving technology company with a suite of software that helps Fortune 500 companies (and others) to create, manage, and optimize content to build relationships with employees and customers.

Shane Snow is and award-winning entrepreneur and journalist. His writing has appeared in Wired Magazine, the New Yorker, Fast Company, the Washington Post, and others. He is currently the Chief Creative Officer of Contently, a technology company he cofounded in 2010 with the mission to create a better media world.

Chris Sorensen is a veteran audiobook narrator with over 160 titles to his name. He has received three AudioFile Earphones Awards, and his recording of Sent by Margaret Peterson Haddix was selected as one of the Best Audiobooks of 2010 by AudioFile magazine. He is a member of SAG-AFTRA and the APA.

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Narrated by Chris Sorensen