Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World
John Mullins, PhD
Mar 2023 · Gildan Media · Narrated by Stephen Bel Davies
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6 hr 41 min
Unabridged
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About this audiobook
In Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World, celebrated London Business School entrepreneurship professor, keynote speaker, and bestselling author Dr. John Mullins delivers an eye-opening and insightful exploration of what sets successful entrepreneurs apart from other business people and from those who fail to reach their goals. You'll discover a compelling argument that successful entrepreneurs exhibit one or more of the six break-the-rules mindsets revealed in this book.
Each of these six mindsets can be learned, practiced, and built upon—by anyone, in any business setting large or small, old or new—to create thriving businesses that grow and prosper. Mullins draws on over two decades of research to show you how to do exactly that. You’ll also find: explanations of why the six break-the-rules mindsets fly in the face of conventional business and business school wisdom; strategies for dealing with, skating around, or otherwise overcoming the daunting obstacles that stand in every innovator's way; ways to challenge assumptions and mitigate risk in order to take advantage of opportunities that present themselves along your entrepreneurial path; and steps you can take now to make one or more of these mindsets your own.
Each of these six mindsets can be learned, practiced, and built upon—by anyone, in any business setting large or small, old or new—to create thriving businesses that grow and prosper. Mullins draws on over two decades of research to show you how to do exactly that. You’ll also find: explanations of why the six break-the-rules mindsets fly in the face of conventional business and business school wisdom; strategies for dealing with, skating around, or otherwise overcoming the daunting obstacles that stand in every innovator's way; ways to challenge assumptions and mitigate risk in order to take advantage of opportunities that present themselves along your entrepreneurial path; and steps you can take now to make one or more of these mindsets your own.
About the author
John Mullins, PhD, is a bestselling author and an internationally recognized thought leader. A veteran of three entrepreneurial ventures and a professor of management practice at London Business School, he has published several books, including The New Business Road Test and The Customer-Funded Business.
Stephen Bel Davies has recorded over a hundred titles in association with Audible Studios, Deyan Audio, Brilliance, and Tantor. Trained at The Juilliard School Drama Division, he has narrated books by a number of New York Times bestselling authors.
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