Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies
Jonathan Stringfield
Aug 2022 · Gildan Media · Narrated by Brian P. Craig
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Audiobook
7 hr 3 min
Unabridged
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About this audiobook
In Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies, decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with modern games.
This book explains the breadth and depth of the gaming audience, describing the rapidly changing demographics of modern games and the various motivations gamers have for playing games. It also unpacks the history of gaming and how it has impacted the creative processes and output from the industry. Finally, it offers a practical guide for brands wishing to integrate themselves into new gaming environments, with an emphasis on maximizing success for marketers, developers, content creators, and fans.
Perfect for marketing strategists, brand managers, and chief marketing officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.
This book explains the breadth and depth of the gaming audience, describing the rapidly changing demographics of modern games and the various motivations gamers have for playing games. It also unpacks the history of gaming and how it has impacted the creative processes and output from the industry. Finally, it offers a practical guide for brands wishing to integrate themselves into new gaming environments, with an emphasis on maximizing success for marketers, developers, content creators, and fans.
Perfect for marketing strategists, brand managers, and chief marketing officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.
About the author
Jonathan Stringfield is a research and marketing executive specializing in technology and gaming. He is a regularly published contributor/speaker in technology on topics ranging from ad-tech to marketing science and consumer psychology.
From his home studio on the Jersey Shore, Brian P. Craig uses his voice in a number of contexts to help his clients make a lasting connection with their audiences. Audiobooks are his favorite type of project, and his work has included titles in both fiction and nonfiction genres.
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