The Voice Catchers: How Marketers Listen In to Exploit Your Feelings, Your Privacy, and Your Wallet
Joseph Turow
May 2021 · Tantor Media Inc · Narrated by Joe Hempel
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8 hr 12 min
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About this audiobook
Your voice as biometric data, and how marketers are using it to manipulate you The first in-depth examination of the voice intelligence industry, The Voice Catchers exposes how artificial intelligence is enabling personalized marketing and discrimination through voice analysis. Amazon and Google have numerous patents pertaining to voice profiling, and even now their smart speakers are extracting and using voice prints for identification and more. Customer service centers are already approaching every caller based on what they conclude a caller's voice reveals about that person's emotions, sentiments, and personality, often in real time. In fact, many scientists believe that a person's weight, height, age, and race, not to mention any illnesses they may have, can also be identified from the sound of that individual's voice. Ultimately not only marketers, but also politicians and governments, may use voice profiling to infer personal characteristics for selfish interests and not for the benefit of a citizen or of society as a whole. Leading communications scholar Joseph Turow places the voice intelligence industry in historical perspective, explores its contemporary developments, and offers a clarion call for regulating this rising surveillance regime.
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Anil Das
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August 29, 2021
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About the author
Joseph Turow is the Robert Lewis Shayon Professor of Communication at the University of Pennsylvania's Annenberg School for Communication. He is the author of numerous books, most recently The Aisles Have Eyes.
Best known for his captivating, rich narrations, Joe Hempel has entertained listeners with over 100 audiobooks in genres ranging from horror and mystery to science fiction, romance, and personal development. He lives in Cincinnati, Ohio, with his son Zach.
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