China CEO II: Voices of Experience from 25 Top Executives Leading MNCs in China
Juan Antonio Fernandez · Laurie Underwood
Jun 2021 · Gildan Media · Narrated by Cindy Kay
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10 hr 26 min
Unabridged
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About this audiobook
Straight from the China CEO: Advice on leading operations in the world's fastest-moving, highest stakes market. Twenty-five top executives leading high-profile multinational companies in China, as well as seasoned and respected China-based consultants, give their front-line advice on succeeding in this market.
In this book, CEOs and experts share their strategies for overcoming the most pressing issues faced by business leaders in China now, including: fierce competition from strong, globalized Chinese companies; working with the powerful, complex Chinese government; and successfully attracting the nation's wealthy but fickle and tech-savvy domestic consumers. Top executives and consultants divulge their secrets for keeping up with China's astoundingly broad and rapid digital transformation. They also discuss trends including localization of top positions in China, the rise of female top executives in the country, and the challenge of attracting the nation's highly international, purpose driven millennials.
China CEO II: Voices of Experience from 25 Top Executives Leading MNCs in China is an invaluable resource for any professionals seeking to work in or with China, or executives expanding their responsibilities in China, and those involved in international business, finance, or executive programs.
In this book, CEOs and experts share their strategies for overcoming the most pressing issues faced by business leaders in China now, including: fierce competition from strong, globalized Chinese companies; working with the powerful, complex Chinese government; and successfully attracting the nation's wealthy but fickle and tech-savvy domestic consumers. Top executives and consultants divulge their secrets for keeping up with China's astoundingly broad and rapid digital transformation. They also discuss trends including localization of top positions in China, the rise of female top executives in the country, and the challenge of attracting the nation's highly international, purpose driven millennials.
China CEO II: Voices of Experience from 25 Top Executives Leading MNCs in China is an invaluable resource for any professionals seeking to work in or with China, or executives expanding their responsibilities in China, and those involved in international business, finance, or executive programs.
About the author
Juan Antonio Fernandez is professor of management, associate dean, and director of the MBA program at China Europe International Business School (CEIBS), which ranked fifth in the Financial Times Global MBA Ranking 2019. He has twenty years of experience in China and has coauthored six books.
Laurie Underwood is a senior associate professor of management (adjunct) with the Xi'an Jiaotong-Liverpool University's International Business School Suzhou and a senior consultant with Sino Associates. She has twenty years of experience in Greater China and has coauthored three books.
Cindy Kay is a Chinese-Thai-American narrator and educator who grew up in the California Bay Area and lives in the Rockies. Her work has been described as listening to a "cozy best friend." She narrates fiction and nonfiction, and has studied Spanish, Portuguese, Thai, and Japanese.
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