Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation
Justin Lokitz · Patrick van der Pijl · Lisa Kay Solomon
Aug 2024 · Gildan Media · Narrated by William Sarris
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6 hr 27 min
Unabridged
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About this audiobook
This book stitches together a complete design journey from beginning to end, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over twenty total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.
This book also features over fifty case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.
This book also features over fifty case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.
About the author
Justin Lokitz is coauthor of Design a Better Business and Business Model Shifts, a strategy blogger and frequent contributing author, as well as an experienced strategy designer and managing director of the BMI Americas offices in San Francisco and Silicon Valley, California.
Patrick van der Pijl is CEO of Business Models Inc., producer of the worldwide bestseller Business Model Generation, and coauthor of Design a Better Business. He is passionate about helping entrepreneurs, leaders, rebels, and corporate companies innovate their business model and design a future strategy.
Lisa Kay Solomon is a designer in residence and lecturer at the Stanford d. school. She is coauthor of Design a Better Business and Moments of Impact: How to Design Strategic Conversations That Accelerate Change.
Maarten van Lieshout is chief designer at Business Models Inc. and based in San Francisco. He has applied visual thinking at an early stage for a Dutch idea factory, turning ideas into visual and tangible experiences. He always brings a new perspective to the table-and always stimulates others to get involved in the action.
Erik van der Pluijm is founder and creative director at Thirty-X. He is passionate about visual thinking and making complex things simple. He mixes design, code and strategy, using his experience from art and design, artificial intelligence, computer games, and the startup scene.
William Sarris is an accomplished voice actor and narrator. In addition to narrating audiobooks, he has been the voice for radio and TV commercials, e-learning, medical training, online videos, and non-broadcast media. He is based in Connecticut.
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