What Retirees Want: A Holistic View of Life's Third Age
Ken Dychtwald, PhD · Robert Morison
Sep 2020 · Gildan Media · Narrated by L.J. Ganser
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9 hr 36 min
Unabridged
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About this audiobook
Throughout ninety-nine percent of human history, life expectancy at birth was less than eighteen years. Few people had a chance to age. Today, thanks to extraordinary medical, demographic, and economic shifts, most of us expect to live long lives. Consequently, the world is witnessing a powerful new version of retirement, driven by the power and needs of the Baby Boomer generation. Consumers over age fifty account for more than half of all spending and control more than 70% of our total net worth—yet are largely ignored by youth-focused marketers. How will work, family, and retirement be transformed to accommodate two billion people over the age of sixty worldwide? In the coming years, we'll see explosive business growth fueled by this unprecedented longevity revolution.
What Retirees Want presents the culmination of thirty years of research by world-famous "Age Wave" expert Ken Dychtwald, PhD, and author and consultant Robert Morison. This entertaining, thought-provoking, and wide-ranging book explains how individuals, businesses, non-profits, and governments can best prepare for a new era—where the needs and demands of the "Third Age" will set the lifestyle, health, social, marketplace, and political priorities of generations to come.
What Retirees Want presents the culmination of thirty years of research by world-famous "Age Wave" expert Ken Dychtwald, PhD, and author and consultant Robert Morison. This entertaining, thought-provoking, and wide-ranging book explains how individuals, businesses, non-profits, and governments can best prepare for a new era—where the needs and demands of the "Third Age" will set the lifestyle, health, social, marketplace, and political priorities of generations to come.
About the author
Ken Dychtwald, PhD, is a psychologist, a gerontologist, and the bestselling author of sixteen previous books, including Bodymind, Age Wave, Age Power, and A New Purpose. Since 1986, Ken has been the founder and CEO of the firm Age Wave. He and his wife, Maddy, live in the San Francisco Bay Area.
Robert Morison is a researcher, writer, speaker, consultant, and authority on what happens at the intersections of business, technology, and people management. He currently serves as senior advisor with Age Wave and lead faculty for the International Institute for Analytics. Bob and his wife, Lynne, live in Miami, Florida.
L. J. Ganser is a triple Audie Award-winning narrator with over 600 titles recorded to date. Prized for versatility, his work ranges from hard science to magical fantasy, from stinging ants to the Civil War, from Roger Rabbit to infinity-and yes, even beyond. He lives in New York City with his family and dog, Mars.
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