Kizzi Talks about Behavioural Science in Marketing
About this audiobook
Kizzi Talks about Behavioural Science in Marketing is a groundbreaking book that empowers marketing professionals to harness the power of Behavioural Science and revolutionize their marketing strategies. In this highly informative and inspiring guide, Kizzi, creator Business Game Changer Magazine, explores the vast potential of incorporating Behavioural Science principles into the realm of marketing.
Written in a clear and accessible style, this book is tailored specifically for marketing professionals who are seeking to enhance their understanding of human behavior and leverage it to drive impactful marketing campaigns. Unlike other technical texts, Kizzi Talks about Behavioural Science in Marketing presents complex concepts without unnecessary jargon, making it a valuable resource for marketers at any level of expertise.
With an unwavering focus on practical application, the book delves into the core scientific principles that underpin Behavioural Science, providing concrete examples from the business world. Readers will gain insights into key concepts such as social proof, cognitive biases, decision-making processes, and emotional triggers, and how these principles can be integrated seamlessly into marketing strategies.
Through captivating stories, relatable anecdotes, and real-world case studies, Kizzi illuminates the transformative potential of Behavioural Science in marketing. Readers will learn how to craft compelling narratives, design persuasive messaging, optimize customer experiences, and drive consumer behavior in ways that resonate deeply with their target audience.
About the author
Kizzi Nkwocha is the publisher of Business Game Changer Magazine, The Property Investor, Money and Finance Magazine. Kizzi Magazine and The UK Newspaper.
Kizzi was a refugee of the Nigeria – Biafra war who later made his mark in the UK as a publicist, journalist and publisher. As a widely respected and successful media consultant he has represented a diverse range of clients including the King of Uganda, and Amnesty International. Kizzi has also become a well-known personality on both radio and television.
Kizzi is the author of the books, Quantitative Analysis Without the BS and Derivative Trading Without the BS.
He presents the business podcast show, Kizzi’s Friday Game Changers which showcases innovative business leaders, and Let’s Talk With Kizzi, a lifestyle chat show.
