The Wallet Allocation Rule: Winning the Battle for Share
Lerzan Aksoy · Alexander J. Buoye · Timothy L. Keiningham · Luke Williams
Jul 2022 · Gildan Media · Narrated by Christopher Kipiniak
5.0star
2 reviewsreport
headphones
Audiobook
5 hr 48 min
Unabridged
family_home
Eligible
info
reportRatings and reviews aren’t verified Learn More
Want a 39 min sample? Listen anytime, even offline.
Add
About this audiobook
Companies spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. Unfortunately, these metrics don't link to what matters most: share of wallet (i.e., the share of spending in a category that customers give to a brand). The Wallet Allocation Rule presents a revolutionary approach for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review The Wallet Allocation Rule provides managers with a definitive way to drive beyond traditional customer satisfaction and NPS to achieve goals for profitability, market share, and growth.
Ratings and reviews
5.0
2 reviews
pam Cartwright
- Flag inappropriate
July 18, 2023
Agree with terms and conditions
Rate this audiobook
Tell us what you think.
Listening information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can read books purchased on Google Play using your computer's web browser.
