THE IDEATION EQUATION: How a Handful of Habits Can Make You a Creative Genius

The Ideation Equation establishes the core habits for becoming a highly creative thinker, similar to how other books focused on habits have helped millions of people to become better leaders, improve their general efficiency, enjoy superior health, have better relationships, and countless other great things.

Through insights from neuroscience, psychology, and social science, as well as the author’s own experience, this book examines the link between our habits and how we get the most amazing ideas, and provides a clear blueprint for more creative thinking in the process. It is an intense and deeply engaging learning experience, but also a joyful read, and not seldom funny.

The Ideation Equation enables you to:

• Use creative thinking techniques already embedded in your brain;
• Explore the path to groundbreaking ideas used by Nobel Laureates, iconic inventors, and tech billionaires;
• Understand complex neuroscience concepts through engaging analogies;
• Unlock the potential of your own mind by learning new behaviors;
• See how your own creative mind works, so that you can use it at will.

If you want to get past the platitudes, to ‘think outside the box’, ‘connect the dots’, and ‘fail fast’, to discover where and what these sayings are derived from, and what the true implications are for ideation and innovation, then this book is for you!

"Whether you are a seasoned creative or an emerging talent in the innovation arena, this book is an invaluable handbook to navigate you through your journeys in thought. Absolutely brilliant in every way. Get a copy of it immediately and never look back!"

-Jonathan MacDonald, Sunday Times Bestselling Author of Leading Change