The Business Case for Love: How Companies Get Bragged About Today
About this audiobook
Companies that are thriving, not just surviving, are much more than a set of ruthlessly efficient and mechanistic processes. They are a social system operated by people for people. The quality of relationships, both inside and outside the organization, is a far more important driver of sustainable success or failure than the quality of its control systems. The head is important, but it is the heart that matters most.
If you want your customers to be brand ambassadors and your employees to brag about you to their friends, you need them to not just think you’re great—you need them to feel you’re great. You need them to love you, and for that, you need them to feel that you love them.
For over a decade Marc Cox has been helping companies, whose toxic cultures, miserable employees, and angry customers have all but destroyed them, to rebuild their company spirit, discover the business case for love, and build an organization that is wonderful to work for, brilliant to do business with, and has the mindset of creating memorable employee and customer experiences.
Underpinned by fresh insights and perspectives, robustly tested and refined by the real-world experience of working with a wide range of companies and over 2,000 senior executives drawn from all parts of the world, and filled with fascinating and illustrative “love stories,” the book will help you to make the business case for love. It will help you to find a more rewarding and invigorating way of working—both emotionally and financially.
In short, it shows what happens when the love is put back into business.
About the author
Marc Cox is the founder of the Company Spirit and originator of the “Business Case for Love,” a philosophy and approach embraced by CEOs and leadership teams across the globe who are looking for a different approach in creating an authentic company culture. He worked in advertising for the award-winning agency BBDO, was hired to modernize the image of British Home Stores, and worked as a partner in a brand consultancy. These experiences changed his thinking and led to the seeds of what he believes in and shares with his clients on a daily basis.
Matthew Lloyd Davies is a veteran actor, audiobook narrator, and director with experience in radio. A regular with the Royal Shakespeare Company, he has performed internationally and in award-winning television shows and films. He prides himself on his ability to tell a story and holds a master's degree in directing.
