The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services
Markus Schmidt · Karolin Frankenberger · Andreas Reiter · Hannah Mayer
Nov 2020 · Gildan Media · Narrated by Janet Metzger
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12 hr 48 min
Unabridged
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About this audiobook
In The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services, the authors show companies how to go digital while also advancing their core business. The book emphasizes how to strike a difficult balance between establishing a new (digital) business and re-vitalizing—and digitizing—the legacy business.
The core of the book is focused on the actual implementation of the digital transformation across both businesses, providing concrete tips, tricks, tools and action plans across six key dimensions: crafting a flexible organization; using technology as a driver; designing the necessary processes; building transformational leaders; "Right-skilling" the workforce of the future; and galvanizing cultural change.
Based on 100+ interviews with senior executives at leading companies (such as Nestlé, Novartis, Volkswagen, BNP Paribas, BASF and Michelin) and smaller hidden champions, numerous illuminating case studies, and the authors' own experience from working in international management consulting and years of academic experience, the book highlights the fundamental principles required for executives and businesspeople to transform legacy organizations into digitally empowered companies.
The core of the book is focused on the actual implementation of the digital transformation across both businesses, providing concrete tips, tricks, tools and action plans across six key dimensions: crafting a flexible organization; using technology as a driver; designing the necessary processes; building transformational leaders; "Right-skilling" the workforce of the future; and galvanizing cultural change.
Based on 100+ interviews with senior executives at leading companies (such as Nestlé, Novartis, Volkswagen, BNP Paribas, BASF and Michelin) and smaller hidden champions, numerous illuminating case studies, and the authors' own experience from working in international management consulting and years of academic experience, the book highlights the fundamental principles required for executives and businesspeople to transform legacy organizations into digitally empowered companies.
About the author
Karolin Frankenberger is a full professor in strategy and innovation at the University of St. Gallen, Switzerland, where she is also director of the Institute of Management and Strategy and the academic director of the Executive MBA.
Markus Schmidt is the CEO and founder of QSID Digital Advisory, a consulting boutique dedicated to supporting medium-sized and family-owned companies in their strategy, leadership, and digital transformation challenges.
Andreas Reiter is currently a PhD student at Karolin's Chair at the University of St. Gallen/HSG, specializing in digital transformation and (digital) business ecosystems.
Hannah Mayer is a PhD Fellow at Harvard Business School and part of the Laboratory for Innovation Science at Harvard, where she does research on digital transformation and AI-powered business models.
AudioFile Earphones Award winner Janet Metzger brings the experience of nearly four decades of theater, film, and television acting to her work as an audiobook narrator. Janet is also an award-winning documentary narrator and a master teacher at Emory University School of Law.
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