Go Long: Why Long-Term Thinking is Your Best Short-Term Strategy
Michael Useem · Dennis Carey · Brian Dumaine · Rodney Zemmel
Oct 2018 · Gildan Media · Narrated by Daniel Thomas May
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3 hr 40 min
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About this audiobook
In Go Long, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind-the-scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition.
● Why did CEO Larry Merlo allow CVS to take a 2 billion dollar hit—on purpose?
● How did CEO Alan Mulally maneuver Ford's 48 billion dollar turnaround?
● How did director Maggie Wilderotter and her fellow board members engage top management to embark on an unusual exercise to help Hewlett Packard Enterprise build a long-term strategy?
● Why did CEO Paul Polman's turn back to Unilever's original mission of leading with a purpose to fuel profits?
● How did CEO Ivan Seidenberg convince his investors and board to allow him to make a 150 billion dollar bet?
● How did CEO George Buckley find a way to address investor calls for 3M to spend less on research and development while still finding a way to innovate?
These leaders argue that a short-term mindset might satisfy investors for this quarter or next, but there's a heavy price to be paid. Instead, they argue, long-term thinking is your best short-term strategy.
● Why did CEO Larry Merlo allow CVS to take a 2 billion dollar hit—on purpose?
● How did CEO Alan Mulally maneuver Ford's 48 billion dollar turnaround?
● How did director Maggie Wilderotter and her fellow board members engage top management to embark on an unusual exercise to help Hewlett Packard Enterprise build a long-term strategy?
● Why did CEO Paul Polman's turn back to Unilever's original mission of leading with a purpose to fuel profits?
● How did CEO Ivan Seidenberg convince his investors and board to allow him to make a 150 billion dollar bet?
● How did CEO George Buckley find a way to address investor calls for 3M to spend less on research and development while still finding a way to innovate?
These leaders argue that a short-term mindset might satisfy investors for this quarter or next, but there's a heavy price to be paid. Instead, they argue, long-term thinking is your best short-term strategy.
About the author
Dennis Carey is vice chairman of Korn Ferry and the founder of The Prium and the CEO Academy. He has coauthored seven books on talent, strategy, CEO succession, and corporate governance, including Boards That Lead and Talent Wins.
Brian Dumaine is the founder and editor in chief of the New York media company High Water Press and a contributor to Fortune magazine, where for three decades he has held various writing and editing positions, including global editor and assistant managing editor. He is the author of The Plot to Save the Planet.
Michael Useem is the William and Jacalyn Egan Professor of Management and faculty director of the Center for Leadership and Change Management and McNulty Leadership Program at The Wharton School, University of Pennsylvania. His university teaching includes MBA and executive MBA courses on management and leadership.
Rodney Zemmel, senior partner and managing partner for New York, Boston, and Stamford at McKinsey & Company, serves clients on growth strategy, performance improvement, and value creation through mergers and acquisitions.
Daniel Thomas May is an experienced actor and audiobook narrator. His "energetic," "confident," "deft," and "commanding" narration makes him particularly adept at portraying adventurers of all sorts, whether in fantasy, sci-fi, horror, romance, or nonfiction dramatizations.
David M. Rubenstein is an American financier and philanthropist best known as the cofounder and coexecutive chairman of The Carlyle Group, a global private equity investment company based in Washington, D.C. He also currently serves as chairman of the Kennedy Center for the Performing Arts, chairman of the Smithsonian Institution, chairman of the Brookings Institution, and President of the Economic Club of Washington, D.C.
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