My Life in Advertising

Claude C. Hopkins

Apr. 2024 · Independently Published · Voorgelees deur Mike Woodly

Oudioboek

5 u. 14 min.

Onverkort

Geskik

Graderings en resensies word nie geverifieer nie. Kom meer te wete

Wil jy 'n voorbeeld van 12 min. hê? Luister enige tyd, selfs vanlyn.

Voeg by

Skakel oor na die e-boek toe

Meer oor hierdie oudioboek

"My Life in Advertising" by Claude C. Hopkins offers a riveting glimpse into the early 20th-century advertising world through the lens of one of its most innovative practitioners. This autobiographical work not only chronicles Hopkins' rise from humble beginnings to become a leading figure in the advertising industry but also imparts the wisdom and strategies he developed along the way. Hopkins, known for his rigorous testing and result-driven approach, shares insights into the psychology of consumers, the importance of direct response advertising, and the power of honest, compelling copy. His narratives are filled with fascinating anecdotes and timeless principles, making this book an invaluable resource for marketers, advertisers, and anyone interested in the historical roots of modern advertising practices.

Gradeer hierdie oudioboek

Sê vir ons wat jy dink.

Luisterinligting

Slimfone en tablette

Installeer die Google Play Boeke-app vir Android en iPad/iPhone. Dit sinkroniseer outomaties met jou rekening en maak dit vir jou moontlik om aanlyn of vanlyn te lees waar jy ook al is.

Skootrekenaars en rekenaars

Jy kan boeke wat op Google Play gekoop is, met jou rekenaar se webblaaier lees.

Gee onwettige inhoud aan