The Sentient Enterprise: The Evolution of Business Decision Making
Oliver Ratzesberger · Mohanbir Sawhney
May 2020 · Gildan Media · Narrated by Walter Dixon
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5 hr 4 min
Unabridged
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About this audiobook
Mohan and Oliver have been very fortunate to have intimate views into the data challenges that face the largest organizations and institutions across every possible industry—and what they have been hearing about for some time is how the business needs to use data and analytics to their advantage. To really address the data concerns of today's enterprise, they wanted to find a way to help enterprises achieve the success they seek. Not as a prescriptive process—but a methodology to become agile and leverage data and analytics to drive a competitive advantage.
You know, it's amazing what can happen when two people with very different perspectives get together to solve a big problem. This evolutionary guide resulted from the a-ha moment between these two influencers at the top of their fields—one, an academic researcher and consultant, and the other, a longtime analytics practitioner and chief product officer at Teradata. Together, they created a powerful framework every type of business can use to connect analytic power, business practices, and human dynamics in ways that can transform what is currently possible.
You know, it's amazing what can happen when two people with very different perspectives get together to solve a big problem. This evolutionary guide resulted from the a-ha moment between these two influencers at the top of their fields—one, an academic researcher and consultant, and the other, a longtime analytics practitioner and chief product officer at Teradata. Together, they created a powerful framework every type of business can use to connect analytic power, business practices, and human dynamics in ways that can transform what is currently possible.
About the author
Oliver Ratzesberger is executive vice president and chief product officer of Teradata Corporation. As head of Teradata R&D, he oversees a global organization including more than 1,900 technologists around the world.
Mohanbir Sawhney is the McCormick Foundation Chair of Technology, clinical professor of marketing, and the director of the Center for Research in Technology & Innovation at the Kellogg School of Management at Northwestern University.
Walter Dixon is a winner of Audible's "#1 Editor's Choice and Customer Favorites" award. He has narrated more than 200 audiobooks; performed in musical theater, drama and opera productions, and professional stand-up comedy; and voiced commercials, corporate videos, animated features, and vintage radio dramas.
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