The Smart Start Up: Fundamental Strategies for Beating the Odds When Starting a Business
About this audiobook
The Smart Start Up helps listeners start strong and stay strong in the early phases of growing their businesses, providing fundamental strategies for beating the odds. Tom Hopkins and Omar Periu want listeners to be part of the statistics for businesses that not only succeeded in their first two years, but exceeded their own expectations for success. With this information, listeners will be able to establish a solid foundation on which to build their businesses to the success level of their dreams―whether that's to create a legacy for generations or to follow the build-and-sell-it road to success.
Tom and Omar delve deeply into the nuances of business ownership both on the practical and emotional side of things. They help entrepreneurs avoid common pitfalls and establish a strong compass to align their business and team.
Topics covered include: self-analysis as an entrepreneur; how to evaluate a business idea; how to choose the best structure for a business, including working with legal and accounting professionals; business communication skills; hiring and managing team members; prioritization; selling skills; marketing strategies; negotiation skills; and how to keep clients happy long term.
About the author
Omar Periu was a penniless immigrant from Cuba at age seven and a self-made multimillionaire before the age of thirty-one, owning some of the most profitable health clubs, sports-medicine facilities, and other businesses. He subsequently built Omar Periu International, one of the leading wealth-training companies in the world. Periu has trained more than two million people and has worked with more than two-thirds of the Fortune 500 companies.
Tom Hopkins was a millionaire by the time he was twenty-seven. He began his career as a real estate agent (failing miserably and earning $42 a month). After investing his last few dollars in a sales training seminar, Tom quickly rose to the nation's number one sales position—setting records that still stand today. Believing sales people are made, not born, Tom has dedicated his professional life to training and inspiring people to achieve their highest potential.
Bill Foote is a graduate from Western Washington University with a BA in broadcasting. After a successful thirty-year career in the business world, he returned to Liberty University and graduated with a master’s degree. When he is not behind the microphone, he is announcing sports for a local high school. He resides in Seattle, Washington.
